
Governance Charter for Managing New Product Investments
Dear Reader, Joe the CEO, Leon the Product Line Director and Emily the Product Manager are hard working people, very motivated to make their company successful. But each of them is a little powerless. Why powerless, and what can we do about it? Joe is of course in a special position: as a CEO he has a series of steering instruments, like Strategy and KPI Setting, Strategic Initiatives and the Allocation of Budgets . The most relevant Steering instrument is of course that he c