
Innovation Management & Digitization
Dear Reader, I can see a change of trend when working with customers on their innovation management journey. At the start of this century Innovation Management was defined as an Idea to Market process, very much a process owned by R&D. The process is mostly called the NPD or NPI process. Companies tried to align the different business functions on new product investments, in fact on how to spend the R&D budgets in the most effective way, in order to achieve a good ROI. Many c