Huub Rutten
Innovation Management & Digitization
Dear Reader, I can see a change of trend when working with customers on their innovation management journey. At the start of this century...
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Huub Rutten
- Mar 18, 2021
- 3 min
The Scope of Innovation Management
Dear Reader, take a close look at this picture for a moment.. You see 2 circles that both start with Strategies. The Outer Circle...
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Huub Rutten
- Mar 9, 2021
- 3 min
Shelf Space – a hard KPI for Innovation Management
A while ago I was in the process of understanding the challenges of business people with the innovation process. Business people: I mean...
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Huub Rutten
- Mar 3, 2021
- 3 min
Decision Making Attitudes
“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%” Dear Reader, in this Blog I...
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