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    Change is a challenge!
    Huub Rutten
    • Jun 1, 2021
    • 3 min

    Change is a challenge!

    “Change is our biggest challenge”. “Why is it your biggest challenge?” Andre takes a deep breath and says “Good question, Huub, there...
    28 views0 comments
    Product Management in the eye of the hurricane
    Huub Rutten
    • Feb 1, 2021
    • 4 min

    Product Management in the eye of the hurricane

    Dear reader, some years ago I interviewed a product manager of a big company to find out how the role of product manager was defined and...
    70 views0 comments
    A Product Line Director with hands in the air
    Huub Rutten
    • Feb 1, 2021
    • 4 min

    A Product Line Director with hands in the air

    Dear reader, Leon is the Product Line Director, a Category Leader of a 1 billion dollar global product line. His company has 7 product...
    29 views0 comments

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