Huub RuttenJun 1, 20213 min readChange is a challenge!“Change is our biggest challenge”. “Why is it your biggest challenge?” Andre takes a deep breath and says “Good question, Huub, there...
Huub RuttenFeb 1, 20214 min readProduct Management in the eye of the hurricaneDear reader, some years ago I interviewed a product manager of a big company to find out how the role of product manager was defined and...
Huub RuttenFeb 1, 20214 min readA Product Line Director with hands in the airDear reader, Leon is the Product Line Director, a Category Leader of a 1 billion dollar global product line. His company has 7 product...