“Change is our biggest challenge”. “Why is it your biggest challenge?” Andre takes a deep breath and says “Good question, Huub, there...

I continued my discussion with Andrew and asked him about Digital Transformation. Personally, I don’t think there is a transformation...

A while ago I was in the process of understanding the challenges of business people with the innovation process. Business people: I mean...

“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%” Dear Reader, in this Blog I...