Huub Rutten
Change is a challenge!
“Change is our biggest challenge”. “Why is it your biggest challenge?” Andre takes a deep breath and says “Good question, Huub, there...
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Huub Rutten
- May 4, 2021
- 4 min
The Word EPIC
Dear reader, you know my background is in linguistic science, among which lexicology and sociolinguistics. The latter focuses on...
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Huub Rutten
- Apr 20, 2021
- 3 min
Digital Transformation - an interview
I continued my discussion with Andrew and asked him about Digital Transformation. Personally, I don’t think there is a transformation...
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Huub Rutten
- Apr 6, 2021
- 3 min
System Engineering in an Agile environment
Andrew is a senior Director System Engineering in a big manufacturing company: “You should understand Huub, Agile gives a lot of freedom...
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Huub Rutten
- Mar 24, 2021
- 3 min
Innovation Management & Digitization
Dear Reader, I can see a change of trend when working with customers on their innovation management journey. At the start of this century...
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Huub Rutten
- Mar 9, 2021
- 3 min
Shelf Space – a hard KPI for Innovation Management
A while ago I was in the process of understanding the challenges of business people with the innovation process. Business people: I mean...
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Huub Rutten
- Mar 3, 2021
- 3 min
Decision Making Attitudes
“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%” Dear Reader, in this Blog I...
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Huub Rutten
- Feb 23, 2021
- 4 min
Governance Charter for Managing New Product Investments
Dear Reader, Joe the CEO, Leon the Product Line Director and Emily the Product Manager are hard working people, very motivated to make...
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Huub Rutten
- Feb 8, 2021
- 4 min
Digitization Chief Engineer Michael
Dear reader, let me share with you a conversation I had with the Chief Engineer Digitization & Software Development of a large company...
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Huub Rutten
- Feb 1, 2021
- 4 min
Product Management in the eye of the hurricane
Dear reader, some years ago I interviewed a product manager of a big company to find out how the role of product manager was defined and...
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Huub Rutten
- Feb 1, 2021
- 4 min
A Product Line Director with hands in the air
Dear reader, Leon is the Product Line Director, a Category Leader of a 1 billion dollar global product line. His company has 7 product...
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Huub Rutten
- Feb 1, 2021
- 4 min
The CEO, innovation and cash gaps
Dear reader, not too long ago I spoke with the CEO of a global operating company about his major business challenges. For now I call him...
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