Huub RuttenJun 1, 20213 minChange is a challenge!“Change is our biggest challenge”. “Why is it your biggest challenge?” Andre takes a deep breath and says “Good question, Huub, there...
Huub RuttenMay 4, 20214 minThe Word EPICDear reader, you know my background is in linguistic science, among which lexicology and sociolinguistics. The latter focuses on...
Huub RuttenApr 20, 20213 minDigital Transformation - an interviewI continued my discussion with Andrew and asked him about Digital Transformation. Personally, I don’t think there is a transformation...
Huub RuttenApr 6, 20213 minSystem Engineering in an Agile environmentAndrew is a senior Director System Engineering in a big manufacturing company: “You should understand Huub, Agile gives a lot of freedom...
Huub RuttenMar 24, 20213 minInnovation Management & DigitizationDear Reader, I can see a change of trend when working with customers on their innovation management journey. At the start of this century...
Huub RuttenMar 9, 20213 minShelf Space – a hard KPI for Innovation ManagementA while ago I was in the process of understanding the challenges of business people with the innovation process. Business people: I mean...
Huub RuttenMar 3, 20213 minDecision Making Attitudes“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%” Dear Reader, in this Blog I...
Huub RuttenFeb 23, 20214 minGovernance Charter for Managing New Product InvestmentsDear Reader, Joe the CEO, Leon the Product Line Director and Emily the Product Manager are hard working people, very motivated to make...
Huub RuttenFeb 8, 20214 minDigitization Chief Engineer MichaelDear reader, let me share with you a conversation I had with the Chief Engineer Digitization & Software Development of a large company...
Huub RuttenFeb 1, 20214 minProduct Management in the eye of the hurricaneDear reader, some years ago I interviewed a product manager of a big company to find out how the role of product manager was defined and...
Huub RuttenFeb 1, 20214 minA Product Line Director with hands in the airDear reader, Leon is the Product Line Director, a Category Leader of a 1 billion dollar global product line. His company has 7 product...
Huub RuttenFeb 1, 20214 minThe CEO, innovation and cash gapsDear reader, not too long ago I spoke with the CEO of a global operating company about his major business challenges. For now I call him...