“Change is our biggest challenge”. “Why is it your biggest challenge?” Andre takes a deep breath and says “Good question, Huub, there...

Dear reader, you know my background is in linguistic science, among which lexicology and sociolinguistics. The latter focuses on...

I continued my discussion with Andrew and asked him about Digital Transformation. Personally, I don’t think there is a transformation...

Andrew is a senior Director System Engineering in a big manufacturing company: “You should understand Huub, Agile gives a lot of freedom...

Dear Reader, I can see a change of trend when working with customers on their innovation management journey. At the start of this century...

A while ago I was in the process of understanding the challenges of business people with the innovation process. Business people: I mean...

“Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%” Dear Reader, in this Blog I...

Dear Reader, Joe the CEO, Leon the Product Line Director and Emily the Product Manager are hard working people, very motivated to make...

Dear reader, let me share with you a conversation I had with the Chief Engineer Digitization & Software Development of a large company...

Dear reader, some years ago I interviewed a product manager of a big company to find out how the role of product manager was defined and...

Dear reader, Leon is the Product Line Director, a Category Leader of a 1 billion dollar global product line. His company has 7 product...

Dear reader, not too long ago I spoke with the CEO of a global operating company about his major business challenges. For now I call him...