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    Change is a challenge!
    Huub Rutten
    • Jun 1, 2021
    • 3 min

    Change is a challenge!

    “Change is our biggest challenge”. “Why is it your biggest challenge?” Andre takes a deep breath and says “Good question, Huub, there...
    28 views0 comments
    The Word EPIC
    Huub Rutten
    • May 4, 2021
    • 4 min

    The Word EPIC

    Dear reader, you know my background is in linguistic science, among which lexicology and sociolinguistics. The latter focuses on...
    17 views0 comments
    Digital Transformation - an interview
    Huub Rutten
    • Apr 20, 2021
    • 3 min

    Digital Transformation - an interview

    I continued my discussion with Andrew and asked him about Digital Transformation. Personally, I don’t think there is a transformation...
    17 views0 comments
    System Engineering in an Agile environment
    Huub Rutten
    • Apr 6, 2021
    • 3 min

    System Engineering in an Agile environment

    Andrew is a senior Director System Engineering in a big manufacturing company: “You should understand Huub, Agile gives a lot of freedom...
    46 views1 comment
    Innovation Management & Digitization
    Huub Rutten
    • Mar 24, 2021
    • 3 min

    Innovation Management & Digitization

    Dear Reader, I can see a change of trend when working with customers on their innovation management journey. At the start of this century...
    22 views0 comments
    Shelf Space – a hard KPI for Innovation Management
    Huub Rutten
    • Mar 9, 2021
    • 3 min

    Shelf Space – a hard KPI for Innovation Management

    A while ago I was in the process of understanding the challenges of business people with the innovation process. Business people: I mean...
    47 views0 comments
    Decision Making Attitudes
    Huub Rutten
    • Mar 3, 2021
    • 3 min

    Decision Making Attitudes

    “Huub, really, if I would be held accountable for the success of our innovation projects, I would kill 70%” Dear Reader, in this Blog I...
    24 views0 comments
    Governance Charter for Managing New Product Investments
    Huub Rutten
    • Feb 23, 2021
    • 4 min

    Governance Charter for Managing New Product Investments

    Dear Reader, Joe the CEO, Leon the Product Line Director and Emily the Product Manager are hard working people, very motivated to make...
    52 views0 comments
    Digitization Chief Engineer Michael
    Huub Rutten
    • Feb 8, 2021
    • 4 min

    Digitization Chief Engineer Michael

    Dear reader, let me share with you a conversation I had with the Chief Engineer Digitization & Software Development of a large company...
    27 views0 comments
    Product Management in the eye of the hurricane
    Huub Rutten
    • Feb 1, 2021
    • 4 min

    Product Management in the eye of the hurricane

    Dear reader, some years ago I interviewed a product manager of a big company to find out how the role of product manager was defined and...
    70 views0 comments
    A Product Line Director with hands in the air
    Huub Rutten
    • Feb 1, 2021
    • 4 min

    A Product Line Director with hands in the air

    Dear reader, Leon is the Product Line Director, a Category Leader of a 1 billion dollar global product line. His company has 7 product...
    29 views0 comments
    The CEO, innovation and cash gaps
    Huub Rutten
    • Feb 1, 2021
    • 4 min

    The CEO, innovation and cash gaps

    Dear reader, not too long ago I spoke with the CEO of a global operating company about his major business challenges. For now I call him...
    117 views0 comments

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